The Google logo, one of the more famous of the logos, has an interesting story to it.
Based on the Catull typeface, this logo came a long way to where it has come to be now.
One of the earlier versions makes me chuckle a little:
(look at those 1990's graphics aha)
The original idea behind the colors was to stick to primary colors, but they turned the 'L' green as to show a kind of freedom from the rules, a kind of abstraction that Google can represent. Like they think 'Outside of the box'.
They chose 'Google' as a misspelling of 'Googol' (A number containing around 100 Zeros) to give the feel of their great number or resources and data speed.
The Google logo seems to also represent creativity in it's google doodles, where the simple logo is taken to new mediums with animations and celebratory designs.
That last Google logo looks so cool. Love it.
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