FOOD-IMALS

Package Design:

Can we take it to the next level?

(of course we can)

---

The Task:

Take a toy, any toy, and redesign it's package to not lonely look snazzy, but to have a hidden purpose behind carrying the goods. The first question on this matter, we found (We being Me and my accomplice), was A: "What toy" and B: "What will make this box really snazzy and cool". After going through ideas involving A gentleman bear, a car garage, and multiple other sketches of dollhouses, we sat down and realized how hungry we were.

And then, inspiration struck us with the full force of our stomachs:

And so, FOOD-IMALS WAS BORN.

The Process:

The first (and most challenging) task before us was to create the MYSTERY FRIDGE. We wanted to make a flat template that could be folded in such a way as to make a two-story fridge that could hold two little plush Food-imals with a working door. This was a little harder than it sounds (Unless it sounds moderately tricky to you, then you, my friend, are on point).

After a day or so of wrestling, experimentation, and cheese snacks, we'd finally come up with this template:

We designed the middle sections to fold inwards to make the middle shelf, causing the rest of the box to squish back together into a rectangular prism. The end result of the folded box looks like this:

In terms of designs and color, we went with primary almost-pastel colors for a childlike feel. Then, we played around with the different foods we could make this little cat orb into:

IN THE END: He became a cherry

With this cute little fellow in tow, we made the logo appear as a magnet for the completed fridge look.

The Challenges:

First of all: making the template was a huge block. But as we already discussed that one, I'll talk about the second challenge: the deadline. Now, this project may not seem too tough, but when you only have a week (and an average of less than an hour per day) to work on it, things can get a little tricky. This was only compounded by my partner being out for the count for the first few days.

Despite this, however, we managed to be one of the very few to submit our template in time for print, and of that we are proud.

The Collaboration:

As I mentioned, this was a team project and the division of work between us was the key to our success. My usual hate of group projects was overlooked by our past friendship.

The Result:

Our package has not been printed yet, and when it is, I'll be sure to share the picture with you all!