Tuesday, March 10, 2015

Mirroring Styles

In the Footsteps of Saul Bass

Minimalist Poster Design



When it comes to movie posters, there is a beauty in a non-cluttered, simple design. One man who had this style down to a T was Saul Bass: the creator of many Interesting posters. In honor of his accomplishments, We were tasked with making a poster of a movie from recent years (2010 or later, to be exact) in his style. 

The first step was defining his style: we narrowed it down to minimal color, two to three key elements, and a paper-cutout style rather than using actual images. (I cheated slightly on this style by using a gradient)

The first element I chose to include from my chosen movie, Super 8, was an alien hand reaching out, shadowed. To make this part, I simply created the outline with the pen tool in illustrator.

Point by point, I got a shape that looked enough like a hand to be recognized as one, but off-model enough to clearly be something not of earth, or alien to us, at least.

Additionally, I used a gradient throughout the poster to mimic the feel of dusk or a heavy fog, giving the poster and unsettling mood to it that mirrors the mood in the film: unsettling and unsure.

A second element I used was the likeness of a train. The train is a key plot point in the movie Super 8, and with the chance to make the train also have resemblance to a reel of film in keeping with the symbolism of the camera, it turned out to work well at the bottom as a kind of lower border. In hindsight, I would have removed the gradient form the train windows and left it a flat white.




The large central camera integrated with the title '8' was the finishing touch to tie all of the elements together, with more foggy gradient in the background to complete the mood. And with this last bit, I had my poster. There are surely things I would change looking back at it, but you can't just continuously correct everything. Sometimes you have to let something fall short to learn from it.




No comments:

Post a Comment